I believe that if there is a place where education and mass media have
particular responsibility that is the environment of nature. This
responsibility is not so much a matter of what is right and what
is wrong, but it is a matter of survival. The word of nature is our
place. It is neither saintly, neither sacred. It is just the way
we live. That’s why it is necessary for our interest to take care
of it. That is the common sense.
(Dalai Lama, 1999)